Simpler and Clearer Event Creation Process

Innovation is in our orange-purple blood. And this time, we've focused on the most important part of event organization: creating them. Up until now, we've been saying that you need 5 minutes to run a pre-sale. Now it's 3 minutes.

Go try it for yourself and if anything is still not clear, you can come back to this article for a full step-by-step guide to starting a presale.

1. Basic Setting

Clicking the purple Create Event button in the top right corner of your dashboard will take you to Basic settings, where all you need to do is fill in the event image and event name.

Then you need to fill in the date and time of the event and find the address of the venue on Google Maps.

Once you click the purple button, the event draft is created but we need further completion before it can be released to sales. And don't worry, no one will see it in this state anywhere yet.

2. Event Detail

The system will then take you to the Event detail. You can change the data you have already filled in (image, title, date, address) by clicking on the relevant information in the Event detail. Here we will also see the number of tickets sold, orders, etc. after the sale is released.

Before you can publish and share the event, some info still needs to be set up.

3. Event Settings

Under the Event settings button, you will see fields where you can add more information about the event. Right at the top, you have the option to add a social media image, which has a slightly different format than the image you've already uploaded.

In the event description, you can elaborate and nicely entice visitors to your event. You can add links, use different fonts, lists and headings. You can expand the window for writing the description to see all the information.

💡 Tip: If you don't know how to come up with a catchy name and description for your event, try using ChatGPT for inspiration. You can "style" the resulting text later to suit your needs.

Afterward, there is the possibility to re-adjust the address and the event date. Save everything and under the top right button Preview on E-shop we can see that all the information has been written into the event.

In the Sales Settings window, you can adjust ticket sales. It is automatically set from the beginning of the event creation until the event itself, but this can be changed. If you sell out your event, you can check the Mark event as sold out option here and it will no longer be possible to sell the event's tickets. Once the time zone is set, save again and finish the last part of the Events settings.

Thanks to your Contact details, visitors can find out more about you, look up your website or ask for additional info, so be sure not to neglect this part.

Multilingual events

After selecting a standard or online event, you can add another event language. If you add it (for now you have a choice of Spanish and Czech), be sure to add information in each language. This will also apply to tickets & products. In the Event Preview, you can then switch the event language and see how the information changes. However, once you add another language, you cannot remove it.

4. Tickets and products

Once you go back to Event detail, there will be a glowing purple exclamation mark next to the Tickets & Products button. Once you've set up your products, the exclamation point will disappear and you'll be able to publish and share your event. In the Tickets & Products overview, you will see all the products you have created and have the ability to further edit them. You can change the order of all items in the sales form by dragging and dropping them in the Tickets & Products overview.

Simple Ticket (or other services or products)

Simple ticket is the very cornerstone of your sales products. Without a ticket, you won't be able to create packages. You can have just one ticket, of course, or you can split them up into adult or children, into theatre lines or tables, you can add products like merchandise, camping, whatever you want. For a ticket, you need to fill in the ticket name, currency, price, quantity, and choose from the visibility options for the sale.

Once you have created a simple ticket, you will be taken back to the Tickets & Products overview where you can click the three dots on the right side to edit the tickets and set more advanced details. It is in this section that you have the option to set up tickets in other languages as well. Among other things, you can also set whether you require the name of the ticket holder, the validity of the ticket (is the ticket only for the Friday part of the event or also for the Saturday part?), etc.

Products can also be duplicated, so you don't have to manually create a bunch of diverse alternatives that differ in just one thing.

Bundle

Once you have created all the tickets and other products or services, you can create packages from them. Before creating them, you need to activate this service in the Apps and Services section in the Workspace for 2€/month.

Then, fill in the package name, currency, price and quantity, then you can add the already created products and their quantity to the package.

This is how the visitors will see it:

These packages are static, meaning that you determine what visitors choose and it doesn't change. But let's take a look at the Bundle Plus and what the difference is between them.

Bundle+

This is where you create product categories that visitors can choose from. After clicking on the bundles and their categories, the visitor can determine their own purchase.

Take a look at our example:

And visitors will have choices to make:

If you only want to work with bundles, you can hide individual tickets or products from sales.

5. Publishing and sharing

Once you've created your sales tickets or products, you click the Sales channels button to decide where to publish your event. The basics are to activate your Events e-shop (for free) in Apps and Services where all your published events are visible to your visitors and that is sharable. If you wish to share just one event, just copy the event URL address in the Event Preview. 

So how can you sell your tickets?👇

Events E-shop

If you post an event on the Events E-shop, it will show up on your page with all the events you've ever shared. You can access it from the left menu where a section called Events e-shop will appear after you activate it in Apps and Services, or by clicking the Sales channels in your Event detail. When you click the button here, the system will offer you the option to share the event, using a link or QR code that you can download and add to your promotional materials.

If you want to share your entire E-shop page, you can do so using the icons at the top of the page. Simply click on the icon and a preview of the post will be created. Just add some catchy text and you can publish the event to your profile immediately.

The Events e-shop can also serve as your main sales page if you don't have your own website.

However, if you're only running pre-sales for a single event, then a visually nicer solution may be to simply copy the link we write about in this post.

Order Form aka Event widget

Social media and the Events e-shop aren't the only places your visitors can buy tickets through. Many of you have your own website as well. And it's through it (and our order form - the so-called widget) that you can significantly increase your sales.

How can I put the widget on my site?

You need to activate your widget editor in the Apps and Services section -->Event widget editor for 4€/month. Then a new section will appear in your section list on the left, where you just need to select an event, and a color template and click on the button "Get widget."

The procedure for embedding the widget to your site is as follows:

1. Open the HTML editor in the web environment your site is running on.

2. Find the place on the page where you want to insert the widget.

3. Copy the widget code and paste it into the desired location on the site.

4. Save your changes and check that the widget displays correctly on your site.

If you are not experienced with HTML yourself and do not know how to insert a widget, it is worth asking your webmaster for help.

E-shop widget

You can now add your whole Events e-shop on your own website, with your brands' colors and font. This way, you do not need to redirect your visitors someplace else and enjoy building your brand.

How can I put the widget on my site?

Get your E-shop widget editor in Apps and Services and this new section will appear in your left menu in Workspace. From there, you can edit your colors, fonts and background and proceed to get the HTML for your website.

The procedure for embedding the widget to your site is as follows:

1. Open the HTML editor in the web environment your site is running on.

2. Find the place on the page where you want to insert the widget.

3. Copy the widget code and paste it into the desired location on the site.

4. Save your changes and check that the widget displays correctly on your site.

Further steps and information you may find interesting

Identity verification

Verifying your identity is the last administrative step Workspace requires of you. It's also how we make sure we can safely send you the money you make from ticket sales. And it gives visitors the promise that they won't lose their money. So don't underestimate this step.

Which documents will you need to verify my identity?

• ID or passport

• A bank statement with the account number and owner's name clearly visible

We can usually process identity verification within 24 hours. You will receive an email from us once it has been successfully completed.

What if something goes wrong?

In this case, we are ready to help you. In most cases, identity verification fails due to incorrectly selected documents or poorly readable data.

Is it safe to share personal documents with sensitive data?

You can enter the data directly via your BOOM Workspace. All data is stored on secure cloud storage, meeting the highest security standards. So the short answer is yes :)

Check-in on site

To check tickets bought in advance or on the spot, you can use our BOOM Checkin app, free for iOS and Android. The app will also serve you to track the number of incoming and outgoing visitors, including time records.

You can rent a check-in device from us for on-site ticketing.

For larger premises or venues, we offer turnstile installation.

Additional features

What else we can we provide:

• Basic marketing packages or full marketing service

• Thermal printing of tickets

• Calendar with an overview of events and the possibility to buy tickets instantly

• Branded tickets and emails

• Custom turnstiles

• Professional check-in facilities

• Attendance data analysis

• Custom image on PDF tickets in A4 format

For more details, please refer to our price list and our Apps and Services section.

And that's it. You've already spent more time reading this article than creating the event realistically requires. But we know that some things may not be obvious at first glance, which is why we created this article.

If you have come across any ambiguities not covered here, you can certainly contact our lovely Vanda. Good luck with your organization!